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Just: A fair return for growers,
spinners, weavers…everyone involved
in the process from seed to shirt.
Clean: Safe to wear, safe to produce,
safe to grow, clean, chemical free
cotton to feel next to your skin.
Traceable: Everything used in the
process can be traced to its source.
Organic: Better for people and planet.
Organic is the only sensible way.
More and more people want to know where their clothes come from, how they are produced and whose livelihoods they are supporting by buying them.
Tragedies like Rana Plaza have brought home to people that we can’t trust the big retailers to take care of those people who make our clothes.
We want to do something about the inequities and inequalities in conventional trading arrangements, and we want to attract others who want the same thing.
When you buy from us, your money supports people who are improving their situation through their work.
We create a chain of people from grower to consumer who are partners in a co-operative business, trading in clothing made from organic, 100% traceable and ethically traded cotton. We want to reconnect the wearer to the producer.
We offer more than a product – we’re building relationships too.
Sower
Grower
Ginner
Spinner
Weaver
Tailor
Wearer
Why Traceable?
Just Clean Cotton is committed to ‘traceability’: everything used in the process can be traced to its source – not just in general terms, but in detail.
For example…
Our cotton comes from Kracadawna Organic Farm, a small family farm who are members of the Organic Farmers Association in the H.D.Kote district of the state of Karnataka in South India.
The farm and the Association are certified as organic through the Institute for Marketecology (IMO), which is accredited by the Swiss Accreditation Service according to EN 45011 (ISO 65), the international standard for certification.
We know about every stage of the process from preparing the soil to sowing the seed to harvesting the fibre right through to the final product and we make that information available to you the customer.
When you buy clothes from a big retailer, how do you know where they come from and whether the people involved in producing them have been treated well and justly rewarded for their effort?
The textile industry has a huge supply chain and complex production processes which in many cases involve the use of hazardous chemicals.
Pesticides used in cotton are frequently found in rivers, lakes and streams.
Our commitment to traceability offers assurance to customers that every stage of the process has been conducted in an environmentally and socially responsible way.
Just and Clean.
Why Ethical?
Cotton is an enormously important commodity throughout the world. However, many farmers in producer countries such as India receive a low price for their produce and find it difficult to compete.
Just Clean Cotton sources its cotton goods from small-scale farmers, who can control how their crop is grown, what’s put on to it and who it’s sold to.
We guarantee a fair price to these producers and will be developing a profit-share scheme as soon as is financially possible, so that any profits we make are shared with the people who create our products.
Why Organic?
Organic agriculture uses methods that are ecological, economical and sustainable, and do not involve agrochemicals and artificial fertilisers.
Here's the trailer for our film 'Organic is the only sensible way', which highlights the fantastic work of Juli and Vivek Cariappa and their community.
At Just Clean Cotton we are committed to living up to our name and ensuring that our cotton really is clean. The clothes we wear are in contact with our skin after all!
Non-Organic Organic
On The Farm
Just Clean Cotton:
- Our partners at Kracadawna Organic Farm are certified as organic through the Institute for Marketecology (IMO).
- The cotton is one of over 30 types of crop grown on the farm, ensuring biodiversity and soil health.
- They never use GM seed. In fact, Kracadawna is one of four farms in Karnataka that are conducting trials with 56 non-GM cotton varieties and hybrids. Many of them are showing better results than existing GM hybrids.
On Your Skin
Just Clean Cotton:
- Kracadawna guarantee that no harmful chemicals are used in any stage of the process of making their clothes.
- We only want to sell our customers something to wear next to their skin that we would feel comfortable wearing ourselves.
The images and facts above are taken from cottonedon.org